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Harsha Makes It Up

UGC Creator & Strategist

Hi, I’m Harsha,

I have over 20 years in high fashion & beauty.
Runways in London, New York, Milan & Paris.
Trusted by Gucci, Prada, Givenchy, Dior, Chanel, Max Factor & Pat McGrath Labs.

But my eye was never just on beauty.
I've always been drawn to wellness. Elevated lifestyle. Where tech & AI are taking us next.

I've spent over two decades reading rooms, reading trends & reading people.
Now I bring that same instinct to content — turning brand stories into moments people actually feel.

I produce “content that connects” across Tech/AI, Beauty, Wellness & Luxury Lifestyle.
For women 30+ who want substance, not just polish.

HARSHA CHAVDA

Founder & Creative Director, HMIU

WORK WITH ME

What Clients Say…

TECH/AI UGC - CLAUDE SERIES - “Claude Made Simple”

Each video focuses on a different strength of Claude:

Video 1: Clears mental clutter.

Video 2: Gets you moving when you’re stuck.

Video 3: Simple for anyone, no tech skills needed.

Each format lets brands test a different creative approach. Every video still communicates the product clearly.

Claude

Video 1:

POV

“Ten tabs open, one calm brain - How Claude brings me back to one.”

Claude

Video 2:

Problem → Solution

“Stuck & overwhelmed - How Claude gets me moving again.”

Claude

Video 3:

Demo

“No tech skills needed -Claude, made effortless.”


BEAUTY UGC

Milk Makeup

Beauty · Demo

Lip & Cheek Blurr

* B-roll, raw footage & extended usage rights available on request

LIFESTYLE UGC

Aesop

Luxury Lifestyle · Unboxing

Aesop - My Sanctuary

What I Create for Brands



Beauty

Tutorials, Before & After, Trend Reviews.


Tech & AI

Demos, Walk Throughs, Explainers.


Wellness

Routines, Product Reviews, Results.


Luxury Lifestyle

Unboxings, Day-In-The-Life.


Travel

Hotels, Experiences, Packing.


Ad-Style

Hook-Driven Videos - Made To Convert.

Let's work together.
Available for UGC bookings & brand partnerships.

Let’s create together →